American Express Invites

Our Brief

To create a members club environment within a stadia setting, with varying food and beverage offers.


Our Role

To develop food and beverage offers that deliver within this environment and create a members club setting and atmosphere.



The Result 

£2m project, 5 concepts created within the space; 

  • Concept 1 – Dressing Room.  To give the guest an experience of a rock stars' backstage dressing room with ‘Riders’, fun and funky food, and a personalised service.

  • Concept 2 – Craft Ale Bar.  A small food menu with dishes designed to accompany and compliment artisan craft beer.

  • Concept 3 - Cocktail Bar.  The finest cocktail bar serving deli boards with a kitchen incorporated within the bar.  Using expertise and West End knowledge to deliver cutting edge cocktails, food is a range of deli boards using artisan local and in house produce.

  • Concept 4 – Twist on a Bento Box. This area is facilitated by a very small kitchen yet the restaurant held up to 100 seats, so a bento box concept was developed.  Featuring chargrilled food to include steaks, chicken, and fish, served on the lid of an oak box, the lid then twisted off to create a plate. 

  • Concept 5- The Restaurant.  An edgy restaurant but capturing the fun element of  going to a concert, show or event.  Wow and wacky burgers, with some more formal offers and a sundae bar.


The area was a massive success.  Working closely with the American client to achieve both their financial and aesthetic goals, the customer experience was hugely improved and attracted major sponsorship from a blue chip client.

Revenue within this area increased 65%, as did the demand for membership.



Service  Provided​

  • Restaurant Design

  • Bar Development

  • Kitchen Design

  • Food Development